Why Dignity is changing the game for periods
Dignity was founded on a mission to provide access to sanitary items for all women in New Zealand.
Where we've ended up is a different path to where we originally started.
It began with an idea to deliver sanitary items to women every month to stop them getting caught short on their periods.
We went and asked women about a time they'd been caught short and what the hardest part was.
The more women we talked to the more we realised that getting caught short wasn't the biggest barrier about periods. The largest frustration was the unfairness.
Unfairness that sanitary items were a burdened cost upon women - costing up to $15,000 in a lifetime infact!
There was a sense that the whole process is frustrating, expensive and unfair.
There are tampon and pad delivery services in New Zealand, so why hadn't we signed up to one already? It solves the issue we thought there was.
However the issue with sanitary products and periods is the unfairness of having to have one at all. It is a burden, financially and physically.
We wanted women to have Dignity. So we created it.
The world of work over the past three decades has seen an exponentially increase in female participation. Working women spend over 30% of their time in the workplace.
Wellbeing in workforce has become a greater focus in the past year with initiatives like workplace yoga and table tennis offering ways to enhance the employee experience.
Spotlight on diversity and inclusion in the workplace has seen the introduction of unconscious bias training and blind shortlisting being introduced.
But where does this all fit together? Women in the workplace, well being and diversity all wrapped into a tanigble initiative.
We provide sanitary items to business to supply free to their female employees and we give away the equivalent to secondary school students in school in need.
Our customers Flick and Xero have found a 82% increase in personal support felt by their female employees with Dignity.
But it's not all about the numbers, it's about the support it provides female employees.
Progressive, inclusive businesses understand that providing sanitary items to their female employees is just like provide coffee when some people are caffeine free or having hand towels in the bathroom - it's just another office consumable.
Oh and did we mention our awesome partnership with our organic sanitary item supplies - Organic Initiative - their products decompose in five years as opposed to 500 years for conventional products.
Curious about how it works? Check out our packages or get in touch with us to see how providing Dignity at work empowers women at work and supports girls in school.