So how does Dignity empower working women?
Despite the rapid growth over the last century in terms of gender equality. We still aren't there.
“ It will be 100 years before we see real equality in top management”
–McKinsey and Company 2015
This is due to the fact that women only make up 17% of executive positions. In New Zealand we only have 1 female CEO in the NZX50.
So why is this?
A large factor is that the workplace isn't always the most accommodating places for females. Unconscious bias, inflexibility and prejudice all play their part in this. By tackling this issue head-on, companies can can change the status quo.
“Gender Diverse Companies have a 14% higher comparable revenue."
— Mckinsey & Company 2015
We also know that 93% of people want to work for a company that cares about them as an individual. This is a large reason why wellbeing initiatives increase productivity and talent retention.
Our research showed that 75% of women are caught out by their period at least once a year, often while at work. By acknowledging this problem and taking it a step further to provide female sanitary items at all times, businesses can become more female friendly and wellbeing focused.
It is a small part in a very large problem- But we provide an actionable step that companies can take to achieve their larger diversity goals.
So there you have it: Dignity not only empowers your staff, but will raise your bottom dollar.
So you want a better business? Get Dignity.
And that's just the beginning.