Helping The Next Generation

GIRLS IN SCHOOL

Periods aren't just an annoyance for some New Zealand school girls. It's affecting their education. As these articles state, girls have been missing school or make-shifting items out of things such as telephone books and rags, because sometimes the cost is just too high. 

Even for families that do afford these items this often takes away from their food budget, and when your living on $10 a day, a $6 packet of pads can be detrimental. Periods are an unavoidable cost and girls shouldn't be disadvantaged because of this. 

Through our Buy One, Give One model. Businesses purchase can help aid this issue by providing these girls with safe, quality product when they need it. 

We are beginning by working alongside local schools in the Wellington area to tackle this problem head on.

Read more here: 

http://www.stuff.co.nz/life-style/well-good/teach-me/82570247/period-costs-prohibitive-for-girls-as-new-donation-drive-launched

 

So how does this empower working women? 

Despite the rapid growth over the last century in terms of gender equality. We still aren't there. 

“ It will be 100 years before we see real equality in top management”

–McKinsey and Company 2015

This is due to the fact that women only make up 17% of executive positions.  In New Zealand we only have 1 female CEO in the NZX50. 

So why is this? 

A large factor is that the workplace isn't always the most accommodating places for females. Unconscious bias, inflexibility and prejudice all play their part in this. By tackling this issue head-on, companies can can change the status quo. 

Not only that, but:

“Gender Diverse Companies have a 14% higher comparable revenue."  

— Mckinsey & Company 2015

We also know that 93% of people want to work for a company that cares about them as an individual. This is a large reason why wellbeing initiatives increase productivity and talent retention.

Our research showed that 75% of women are caught out by their period at least once a year, often while at work. By acknowledging this problem and taking it a step further to provide female sanitary items at all times, businesses can become more female friendly and wellbeing focused. 

It is a small part in a very large problem- But we provide an actionable step that companies can take to achieve their larger diversity goals.

So there you have it:  Dignity not only empowers your staff, but will even raises your bottom dollar.

So you want a better business? Get Dignity.  

And that's just the beginning. 

 

Read more here: http://www.mckinsey.com/global-themes/women-matter